Gü was launched with 3 products in 2003 and now with a current portfolio of over 40 top notch products that are eaten somewhere in the world every 2 seconds.  A fabulous story of pure genius and a brilliant team of people with ambitions and people with ambitions and plans to take Gu into more categories and eating occasions. “Is ordinary out of the question? Is spectacular up your street? Deliciousness part of your DNA? Then you’ve got what it takes… and we want what you’ve got. And yes. This is the company you’ve dreamed of working for…  Gü Puds (also known as Noble Desserts Holdings Ltd) is a company on a mission to blow the minds of pleasure seekers everywhere.

Ever since we first sneaked Gü onto the shelves of a local supermarket, we’ve been pouring our hearts into making these victories more widespread; from a little-known secret to a global taste phenomenon on the tongues of millions. Today, from our new office in Bishops Stortford to the sunny shores of France, we’re taking the world by storm. With sales of over £60 million we are continuing to grow globally, taking Europe by storm.  To us, it’s a labour of love. A journey of joy. Every atom of cheesecake, mousse, tartlet, molten middle, and soufflé is a little victory for us. Delicious, explosive victory. The fact is, we love our job and you can taste it.”