Category Marketing Manager

£40000 - £50000 per annum
17 Apr 2018
15 May 2018
Kathryn Parkinson
Business Sector
Food Manufacturing
Contract Type
Job Type:  Category Marketing Manager
Location: Birmingham    
Sector/Industry: FMCG
Job reference: VAC-24093

Are you looking to work for one of the UK’s fastest growing, award winning companies? Somewhere you can work cross-functionally and collaboratively to achieve success? Somewhere where you can be part of leading innovator brand in the FMCG market? If that interests you, please read on!

The company:
Based in the Midlands, my branded FMCG client is well known in their field and going through an exciting period of growth. They are seeking exceptional individuals to join their entrepreneurial team and develop the Category’s vision and strategy for long term success.
The role:
  • This role is the ‘bridge’ between the Marketing and Sales teams
  • Uses brilliant insights to translate key Brand messages and develop key Channel & Customer marketing strategies for the brand and range in line with the overall business strategy
  • Creates targeted marketing collateral by prioritized Channels and Customers
    • These will include:
      • Creating world class sales tools
      • ‘Pictures of Success’ to demonstrate Category leadership to customers
      • ROS driving mechanics
      • Trade and Customer publications
  • Commerciality: Takes P&L responsibility for the Brand in customers and tracks marketing and sales key metrics and identifies areas of improvement
  • Works with the Marketing team to develop targeted Brand positioning and messaging which differentiates our product in customers
  • Works closely with the Category and Sales teams to create winning tools and campaigns to grow the brand
  • Is fluent in the "Voice of the Customer" and champions the customer within the business
  • Produces high impact customer testimonials for Sales and Marketing teams to leverage
The Candidate:
  • Minimum 3 years’ experience in an FMCG Customer Marketing role with accountabilities as above
  • Ability to understand and consolidate Brand Marketing plans into a clear and compelling Channel and Customer plan
  • Track record of developing messaging materials for Customers and Sales teams
  • Outstanding written and verbal English, communication and presentation skills
  • Self-starter with strong ability to build relationships, influence and deliver in a cross-functional environment
  • Sharp analytical skills with experience of assessing the competitive landscape and prioritizing according to opportunity
  • Excellent commercial decision-making, project management and delivery skills
  • Experienced in briefing internal and external ‘agency’ teams, managing creative development and assessing creative work against the objectives of the Business
Skills and Qualifications:
  • Bachelor's Degree in Marketing or a Related Field
  • Interpersonal communication skill
  • Demonstrable track record in creating Marketing Strategies
  • Commerciality
  • Creativity
  • Financial P&L understanding
  • People Management & Leadership
  • Applicants will need strong working knowledge of Power Point, Word & Excel
To apply directly please send a copy of your CV to or alternatively please apply via the link below.
Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.
Please note The Advocate Group is acting as an employment agency & business.

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