Retail Concept Specialists x 2

Retail Concept Specialists

The purpose of the role is to deliver best in class execution of concepts and all retail convenience customers for a specific geographic territory. This will be done in conjunction with the Retailer and the National Field Sales Manager.

Role Overview

•  Maintain, develop & grow existing retail convenience accounts across your territory.
• Actively seek out new business opportunities across your territory.
• Deliver a positive net number of buying customers.
• Deliver briefed targets for across all concepts per annum on territory.
•  Liaise with target concept store on all aspects of impending concept including application through to Staff training requirements.
• Set standards in-store for concept and ensure adherence to guardrails.
•  Ensure store is set for Go-live and all equipment, POS and product is available.
• Audit stores over first few weeks to ensure any initial issues are resolved.
•  Feedback to National Field Sales Manager any issues regarding new stores.
• Where possible expand current offering and proposition to current customers.
• Offer new food solutions/concepts to customers to increase AFS sales and presence.

Principle Accountabilities will include:

To maximise sales from existing accounts & new concept stores through the following:

• Manage the efficient roll out of AFS concepts and existing customers to budget.
•  Delivery of best in class training and execution of all new concepts leading to the best customer & consumer experience.
•  Provision of marketing materials to concept stores and ensure supply of kits available to avoid out of stocks.
• Maintain up-to-date details for the Customer Website.
•  Be main point of contact for National Field Sales Manager regarding concept roll out stores on territory.
• Advising retailers on increasing turnover, average spend, margin and waste management minimization.
•  Ensuring Store Surveys are regularly conducted within your geographic area and that any follow up is actioned on site/within AFS.
• Highlight opportunities and potential leads with other Colleagues where necessary working cross functionally with other departments.
• Monitor competitor activity and feedback to the business.
•  Regular planning and follow through to ensure efficient execution of the concept plan across the territory, ensuring all concepts are executed within agreed timeframes.
• Ensure compliance with our company policies and procedures e.g. ensuring Food Safety, Health & Safety requirements are adhered to.
•  Present bake off, presentation and sampling of products in customer locations when required.
•  Report back to National Field Sales Manager on total sales results for concepts within agreed territory.
• Provide regular and timely communication to the National Field Sales Manager and any other personnel as applicable.
• Ensure that customers are visited regularly, in line with their required visit frequency through effective, planned & organised territory management.

KPI’s:

•  Specific KPI’s and targets will be agreed with your manager on a quarterly basis
• Delivery of best in class concept execution.
•  Adherence to agreed Journey plan and number of calls per day.
•  Identify Concept site development opportunities.

Skills & Qualifications Required:

• Proven track record within a sales role within the FMCG sector with a strong passion for food.
• Experience in analysis of sales figures
•  Customer Focused approach
• Excellent communication & interpersonal skills
• A Team Player
•  Strong numerical skills

Competencies Required:

• Deciding and initiating Action
• Working with people
• Adhering to principles and values
•  Relating and networking
• Persuading and influencing
•  Planning and organising
• Presenting and communicating Information
• Entrepreneurial and commercial thinking

ARYZTA is an Equal Opportunities Employer