UK Head of Marketing

Location
Yorkshire
Salary
£75000 - £75000 Per Annum Competitive basic and benefits
Posted
08 Oct 2018
Closes
05 Nov 2018
Ref
378706
Contact
Martin Dowson
Business Sector
Food Manufacturing
Contract Type
Permanent

The Company


International group offering a broad range of own label and branded products. Also a significant player in the UK market with strong growth.

The Role


To create a UK marketing strategy and annual marketing plan that aligns with group marketing strategy. Lead the UK marketing function in the delivery of the annual marketing plan and the full range of operational marketing activities.

  • Based on sound consumer, competitor and commercial insight contribute to the creation of group marketing strategy and build a local marketing strategy and annual plan that reflects that overall strategy.
  • Lead and develop the marketing team to support the delivery of the local marketing strategy, annual marketing plan and operational objectives.
  • Feed & support the global marketing strategy & programme with insights & direction from the UK business
  • Agree, set priorities, and control the local marketing budget which include both above and below the line activity.
  • Develop and grow local market branded portfolio:
    • Build effective brand plans
    • Agree marketing mix (product, pricing, promotion and place) for each brand ensuring it meets overall profitability requirements
  • Develop and grow licensed market branded portfolio:
    • Build effective brand plans
    • Agree, marketing mix (product, pricing, promotion and place) for each brand ensuring it meets overall profitability requirements
    • Build and maintain effective relationship with brand stakeholders
  • Create a local category strategy that confirms our view of the category, sets overall direction and sets priorities
  • Develop a local customer marketing strategy:
    • Create a framework, based on shopper and consumer insight, that facilities effective category management across all commercial activity.
  • Manage the consumer insight programme to feed business strategy for both brand and private label development.

Candidate Requirements


You will be either leading a marketing team currently or now be ready for a move up. Your experience will ideally include responsibility for, or involvement in, creating marketing strategy, building effective brand plans and customer insight.

Food industry experience will be an advantage.

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