Senior Brand Manager

Kegworth, Derby
Competitive salary, car allowance, bonus, private healthcare, life assurance, pension.
10 Oct 2018
10 Nov 2018
Business Sector
Food Manufacturing
Contract Type

Welcome to our world… Let’s Go!

Our drinks on every table. That's the Refresco vision. We're thirsty for more and growing fast which is why we recently invested £1.25 billion in expanding our global manufacturing footprint making us the largest independent bottler of soft drinks and fruit juices in the world. We currently produce 12 billion litres from 59 manufacturing plants in 12 countries and we’re only just getting started…

Our UK Business unit has six manufacturing plants providing a great place to work for 1800 employees producing private label soft drinks and fruit juices for all the leading retailers including Tesco, ASDA, Morrison’s, Sainsburys, ALDI and Lidl. We also manufacture for branded customers such as Innocent, Ocean Spray, Weetabix, Del Monte and Um Bongo. Whether it’s packed in Cartons, PET, Aseptic PET or Cans, we ensure that our products are not only manufactured to the highest quality standards but they get where they need to be when they need to get there to meet the needs of our high profile customers. 

About the Role

The Senior Commercial Manager reports to the UK Head of Marketing and develops the strategic long term brand plans for Ocean Spray to deliver above market growth in line with the core Retail Brands strategy of market outperformance. You’ll own, develop and implement the annual marketing plans for the brand portfolio to deliver agreed annual volume, GM/L and EBITDA budgets.

You’ll develop strong relationships and collaborate cross functionally to ensure the successful development of Ocean Spray and be the brand champion within the Refresco business.

The key responsibilities for the Senior Commercial Manager are to:

·       Develop and implement strategies for Refresco UK owned, licenced and managed brands.


·       Work closely with the brand principal to develop the long term strategic direction of the brand.


·       Understand and have an in depth knowledge of the soft drinks market, trade channels, customers and competitors.


·       Leverage and extend brands into the new market sectors via channel and product development.


·       Develop growth brand strategies with the Head of Marketing and the wider Commercial Team.


·       Manage and develop two direct reports – Commercial Managers.


About You

As a Senior Commercial Manager / Senior Brand Manager you will have a proven track record at management level marketing in FMCG, preferably Food & Drinks Manufacturing, and ideally educated to degree level in a relevant discipline. You will have several years of brand and preferably private label experience. You will be able to demonstrate that you have managed and developed such brands to improve their sales, profit margins and market share.

You will have experience of dealing with UK major multiples and non-grocery trade channels, knowledge and experience of trade marketing, an understanding of category management principles and knowledge and experience of the NPD process.

You will need to be an excellent relationship builder with both your external and internal customers.

Salary & Benefits

The salary for this role is competitive and dependent on experience and qualifications. We also offer an annual bonus incentive and a good company pension scheme. This role also includes car allowance and private healthcare for self and immediate family.


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