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Retail Brand Manager

Employer
CPA Recruitment
Location
Northern Home Counties
Salary
£45k
Closing date
18 Jan 2019

View more

Contract Type
Permanent
Function
Sales & Marketing
Business Sector
Food Manufacturing

Job Details

Retail Brand Manager

Northern Home Counties

£45,450

Ref: FMW18496

Company

A specialist company manufacturing market-leading health and nutrition foods, under a number of different brand names. These foods are distributed through franchise (B2B), retail and e-commerce (B2C) channels.

The Role

You will develop creative and effective marketing campaigns that drive brand awareness, competitive advantage and commercial success.

Working across a variety of brands, responsible for delivering the strategic planning, implementation and delivery of the brand plans. Collaborating and managing colleagues and external agencies, bringing new products to market, developing and building brands, whilst delivering exceptional marketing activities that attract new and retain existing customers: implementing, tracking and communicating results.

You will have a creative eye, be able to fluently communicate the brand(s) to all stakeholders, whilst ensuring effective deployment in all channels.

An expert in all things digital and social you’ll build advocacy for the brands and deliver awareness and sales conversion.  As well as extensive retail marketing experience of in-store promotions and POS and promotional analysis within the FMCG channel.

Personal Profile

  • At least 3+ years’ experience in FMCG marketing, particularly health, nutrition, diet and food industries
  • Ability to manage campaign costs and profitability
  • Previous experience in taking the lead in developing the integrated communications strategies including; PR, cross media advertising, experiential, social and events
  • Experience of digital, social and mobile platforms including content development
  • Track record in problem solving, decisive decision making, flexibility to change
  • Experience in manipulating sales data, research and analysis to inform campaign direction, proven competency in numerical and analytical skills
  • Must be resourceful, proactive and detail-orientated and able to thrive in a fast-paced environment
  • Strong experience of project management and working cross-functionally to engage and lead teams
  • Able to demonstrate strategic thinking
  • Evidence of strong consumer understanding
  • Strong confident communications style
  • Excellent written and verbal communication skills
  • Experience of both in-store and online POS promotional activity, planning and measurement
  • Experience of NPD and launch processes and negotiations
  • Motivated and strong relationship builder

Ref: FMW18496

To apply or for more information, please e-mail in strict confidence, with an updated CV, including salary details, quoting the above reference and for the attention of Lisa Fox to lisa.fox@cparecruitment.com or call 020 8203 1000.

Due to a high volume of responses, we cannot reply to each application individually. If you have not had a response within one week, we are sorry to say your application has not been successful on this occasion. 

Company

International specialists in the provision of practical recruitment and resourcing solutions, across every sector of the food and drink industry, CPA Recruitment is a name synonymous with quality and service, as well as being a business that’s justifiably proud of its well earned reputation.

Offering a global capability, we’re able to draw on an unrivalled wealth of in-house expertise and are clearly acknowledged as one of the market leaders in our field.


Highly respected in the food & drink industry, we are dedicated to building partnerships in business, with both clients and candidates that bring, mutual benefits to all parties, on a long term basis.


With twenty year’s experience, we have grown a talented team of consultants, whose knowledge and experience and expertise of the food and drink recruitment market guarantees that success will be at your disposal to achieve your recruitment objective.


We are renowned for providing bespoke solutions, with in-built flexibility and have a long and successful history of handling both UK and overseas assignments, at all levels, on behalf of a loyal and growing client base – ranging from global blue-chip organisations to independent enterprises.

Company info
Website
Telephone
020 8203 1000
Location
Eclipse House
20 Sandown Road
Watford
Hertfordshire
WD24 7AE
United Kingdom

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