UK Head of Marketing

Competitive basic and benefits
06 Feb 2019
06 Mar 2019
Martin Dowson
Business Sector
Food Manufacturing
Contract Type

The Company

Froneri is a dynamic global joint-venture in ice-cream and frozen food. The group combines Nestlé and R&R's activities and expertise across more than 20 countries and employs around 12,500 people.

The Froneri leadership team integrates unrivalled industry expertise and business acumen from across the Nestlé and R&R portfolios. The business offers a broad range of own label and branded products and is already a major player in the global ice cream market.

Main purpose of the role

To create a UK marketing strategy and annual marketing plan that aligns with group marketing strategy. Lead the UK marketing function in the delivery of the annual marketing plan and the full range of operational marketing activities.

Role Description

  • Based on sound consumer, competitor and commercial insight contribute to the creation of group marketing strategy and build a local marketing strategy and annual plan that reflects that overall strategy.
  • Lead and develop the marketing team to support the delivery of the local marketing strategy, annual marketing plan and operational objectives.
  • Feed & support the global marketing strategy & programme with insights & direction from the UK business.
  • Agree, set priorities, and control the local marketing budget which include both above and below the line activity.
  • Develop and grow local market branded portfolio.
    • Build effective brand plans
    • Agree marketing mix (product, pricing, promotion and place) for each brand ensuring it meets overall profitability requirements
  • Develop and grow licensed market branded portfolio.
    • Build effective brand plans
    • Agree, marketing mix (product, pricing, promotion and place) for each brand ensuring it meets overall profitability requirements
    • Build and maintain effective relationship with brand stakeholders
  • Create a local category strategy that confirms our view of the category, sets overall direction and sets priorities
  • Develop a local customer marketing strategy.
    • Create a framework, based on shopper and consumer insight, that facilities effective category management across all commercial activity

Manage the consumer insight programme to feed business strategy for both brand and private label development

Candidate Requirements

  • Senior level marketing experience in a fast-moving consumer goods environment, ideally within the food sector
  • Experience of leading and developing marketing teams
  • The gravitas to operate at a senior level; influencing skills are essential
  • Strategic level experience allied to an eye for detail
  • Able to operate at pace when required and with a degree of ambiguity

There will be attractive career development opportunities within this exciting and fast-moving group.

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