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CRM & Loyalty Manager

Blue Spark
Closing date
28 Sep 2020

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Sales & Marketing
Business Sector
Food Manufacturing
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Job Details

The Company

A rare and riveting opportunity to join a celebrated global brand. Expert at cultivating delicious and innovative products, this company are leaders in their field. They are now looking to bring a CRM and Loyalty Manager aboard to become a key team member in their continued voyage of success.

The Role

In this pivotal role you will report to the Head of Digital and you will be accountable for the end to end delivery of communications, performance reporting and continuous improvement to deliver engaging campaigns that win new customers and delight existing followers through multi-media platforms. With a commercially savvy approach you will utilize the CRM channels in order to generate coherent campaigns that stand out and invite an increase in revenue, as well as meet customer acquisition targets. In order to do this you will work closely with the Customer Data Platform partners daily to gain insight into customer behaviours, identify trends and understand customer retention rates. You will then use this to implement offers and personalized content that ensures positive responses and drives sales.

As the CRM Subject Matter Expert, ensure you are aware of the latest trends, technology and legislation relating to customer loyalty programmes, bringing this knowledge to bear for the benefit of the wider team and business. You will be responsible for maintaining the integrity of customer data, personas and campaign flows to ensure regulatory compliance, exceptional customer experience and a continually evolving set of next best action.

The Person

This role would suit a highly ambitious and driven food marketing professional who has prior experience managing CRM, email and loyalty programs across multiple channels of distribution. You will be well versed in building and evolving engagement programs that have proven to grow loyalty and increase profit. Analytical and results driven, you will be able to expertly navigate retail CRM systems in order to gain valuable insight into customer acquisition, retention and segmentation.

Curious by nature you will have a passion for innovation and food trends and a desire to improve the performance of the brand. Strong communication skills coupled with high resilience, you will strive for personal and professional growth in all you do. You will be confident in defeat and take on feedback to drive on better than before.

If you have prior FMCG or retailer experience in a similar role and are looking for that next challenge then apply now or call Dhrutee on 0345 2600 737 for more info.


Although we do our utmost to respond to all applicants, there are times when this is just not possible due to sheer volume so if you have not heard from us within 5 working days then we are sorry to say your application for this role has not been successful.

Also, please note that we are only able to accept and respond to applications from candidates with eligibility to work in the UK and those who hold valid work visas.


Blue Spark is a boutique recruitment consultancy for the Food and Drinks industry, satisfying a growing appetite for intelligent and ethical recruitment.

Working entirely free of commission, we source high calibre candidates for some of the most exciting organisations in the field.

Our friendly and creative consultants seek the perfect match with every appointment – be it graduate or director level, permanent or interim.

Established by Food professionals in 2006, our vast experience and intuitive grasp of market trends has earned us the superb reputation we enjoy today.

With a particular commitment to openness and innovation, Blue Spark offers a truly comprehensive range of recruitment solutions across all sectors of the Food and Drinks industry.

These include:

• Search and Selection

• Advertised Search

• Executive Search

• Database Search

• Proactive Candidate Generation

So whether you're seeking that dream job in Food and Drink, or the perfect people for your growing business, Blue Spark can deliver.

Find Us
0345 2600 737
34 - 36 The Broadway
Haywards Heath
RH16 3AL
United Kingdom
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