Marketing Executive (1 year FTC)

Employer
CPA Recruitment
Location
Watford
Salary
£30K-£35K
Closing date
6 Jun 2022

View more

Contract Type
Interim
Function
Sales & Marketing
Business Sector
Food Manufacturing
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Job Details

Offering a range of services to the food, drink and retail sectors our client is a well-established organisation with an excellent reputation. They provide valuable insight to the industry as well as a range of events.  This is a growing organisation that offer a supportive and friendly environment within a busy and varied role. 

Key Accountabilities
Working closely with the Product Marketing Manager the emphasis for this exciting role will be on digital marketing, copywriting and proof reading. Currently this is a fixed term contract of 1 year, however it is possible it will become permanent.
•    Take ownership of the solutions digital marketing plan, working with the agency to make recommendations on an appropriate digital advertising approach for each product
•    Conduct keyword research
•    Implement and deliver PPC campaign
•    Measure and report on performance, making on-going recommendation
•    Take ownership of LinkedIn advertising (organic and boosted posts)
•    Manage email campaign delivery, including list criteria, email build, copywriting, sales team lead follow-up process, and measurement
•    Update solutions brochure – new branding, copy and product focus
•    Support the development of clear and concise messaging for each product
•    Manage the end-to-end creation of one video asset per product (6-7 in total), including brainstorming, strategic and creative development, design and delivery.
•    Working with the Product Marketing Manager to develop compelling and concise messaging
•    Support in the design and production of 3-4 customer case studies.
•    Work alongside the solutions team to gather purpose led feedback and translate this into compelling case studies that bring client stories to life
•    Manage the creation and design of single page ppt adverts for each product for use within company reports and presentations. Includes copywriting, image sourcing and design.
•    Identify and support in the delivery of additional blogs. Including idea and theme generation (relating to existing company content) copywriting and editing.
•    Work with the web team to understand new website capabilities and how they can be optimised

Personal Profile
•    Digital marketing background with 2 – 5 years experience
•    Ability to ‘hit the ground running’
•    Strong design and video capabilities
•    Strong copywriting skills for web and social, with the ability to adopt tone of voice and brand guidelines
•    Ability to translate complex information into the clear, concise and compelling
•    Working experience with website analytics, social media platforms and digital advertising best practices
•    Experience managing projects, with the ability to work with others to bring projects together and deliver plans on time
Ref Code: FMW40474
To apply, please e-mail in strict confidence, with a comprehensive CV, including salary details, quoting the reference and for the attention of Lisa Fox.
Due to a high volume of responses, we cannot reply to each application individually. If you have not had a response within one week, we are sorry to say your application has not been successful on this occasion.

Company

International specialists in the provision of practical recruitment and resourcing solutions, across every sector of the food and drink industry, CPA Recruitment is a name synonymous with quality and service, as well as being a business that’s justifiably proud of its well earned reputation.

Offering a global capability, we’re able to draw on an unrivalled wealth of in-house expertise and are clearly acknowledged as one of the market leaders in our field.


Highly respected in the food & drink industry, we are dedicated to building partnerships in business, with both clients and candidates that bring, mutual benefits to all parties, on a long term basis.


With twenty year’s experience, we have grown a talented team of consultants, whose knowledge and experience and expertise of the food and drink recruitment market guarantees that success will be at your disposal to achieve your recruitment objective.


We are renowned for providing bespoke solutions, with in-built flexibility and have a long and successful history of handling both UK and overseas assignments, at all levels, on behalf of a loyal and growing client base – ranging from global blue-chip organisations to independent enterprises.

Find Us
Telephone
020 8203 1000
Location
Eclipse House
20 Sandown Road
WD24 7AE
GB

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