Cats are undeniably champions of the Internet. They're cute, hilarious, and can be jerks, so honestly what's not to love? But, while they've been getting the recognition they deserve online, they've been left by the wayside in the pet food industry, with legacy FMCG companies opting to offer variations of dog food for them rather than providing food formulated for their dietary needs – did you know they're obligate carnivores, so a high meat diet is a biological necessity?
Why you’ll love working with us
Simply put, we're putting cats and their people first.
Giving cats the best possible Fresh cat food, as well as world-first personalised health and wellness initiatives, we're dedicated to helping all cats live their best nine lives.
We aim to give cat people a seamless and engaging online experience, balancing Fresh branded content and functional messaging, backed by science. We take world-class scientific knowledge from our board certified vet nutritionist, a nutrition scientist, a couple of in-house vets, and turn it all into bite-sized and delightful content that people can’t get enough of … a bit like our meals for cats. We’re a small team of cat enthusiasts that celebrates both wins and losses equally (we’re only human), our open office allows for ease of communication and collaboration, our popcorn machine is our current hot topic of discussion, we can guarantee there will be a cat on your desk at some point, and we all genuinely love what we do.