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Account Manager

William Reed Ltd
Hybrid, 2 days in Crawley, West Sussex
Closing date
23 Feb 2024

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Contract Type
Sales & Marketing
Business Sector
Food Manufacturing

Who we are

We are William Reed.
We are the leading expert in the global Food & Drink industry.
From manufacturing through to retail and hospitality – we provide the inspiration, insight and connections to power our customers’ success.
We have offices in Gatwick and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Crawley office and to work remotely for the rest of the week


Reporting to the Group Commercial Director and working alongside a team of 5, you will build long-term relationships with existing and new business clients. The portfolio incorporates solutions such as market-leading websites Food Manufacture and British Baker, online and in-person events such as the Baking Industry Awards, Britain’s Best Loaf/Cake, Food Manufacture Excellence Awards, Food Safety Briefing and Business Leaders Forum.

Key Responsibilities:

  • To understand client needs, strategy and business, developing long-term relationships
  • Develop a creative sales approach, source new leads and produce bespoke proposals from an extensive inventory of products including digital, newsletter, email marketing, webinars and online events plus, sponsorship of in-person events.
  • Proactively set up meetings either virtual and/or face-to-face with existing and new clients to present the value of our marketing solutions and how best we can support their objectives.
  • Monitor campaign effectiveness – check campaigns are live and delivered on schedule, plus report to the client upon campaign completion
  • Achieve monthly commercial targets – renew client contracts on time and proactively identify upsell opportunities
  • Be a team player, working together to achieve brand success, as well as sharing best practice of account management across the team
  • Have good working relationships with the wider teams within the business
  • Ensure all internal admin is regularly updated in an accurate and timely fashion
  • Embrace the company culture by following the William Reed values of Progressive, Passionate, Responsible and Trusted
  • Represent our Manufacturing brands at industry events (majority UK, very occasionally mainland Europe) and attend our own events throughout the year


  • Have a positive professional attitude, be self-motivated and be an ambitious dynamic individual
  • A strategic and innovative thinker with good attention to detail
  • Good time management
  • A curious mind, eager to learn and develop own skill set
  • Client locations can often be in areas not easily accessed by public transport, a full driving licence & access to own vehicle is required
  • Have experience in managing accounts, as well as proactively sourcing new business opportunities
  • Have experience with a consultative sales approach and an ability to deliver complex marketing solutions
  • Strong interpersonal and communication skills across all levels and functions – clients and colleagues

Other information

Company Benefits Include:

  • 25 days annual leave in addition to bank holidays- increasing by one additional day after 6 years, up to a maximum of 30 days.
  • An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
  • A volunteer day to take for supporting a chosen charity and giving back to the community.
  • Opportunity for hybrid working
  • Contributory Pension
  • Life Assurance Scheme
  • Group Income Protection
  • Enhanced family-friendly leave pay entitlements
  • Wellbeing benefits, including: A health care cash plan, Employee assistance programme and a 12-month wellness calendar for company-wide health, wellbeing, diversity & inclusion awareness dates.
  • Cycle to Work Scheme
  • Electric Car Scheme


We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics. If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.

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