Head of Commercial

Company 
Our client is a successful privately owned dairy manufacturer. Their success comes from their dedication to delivering high-quality, innovative products. With a strong focus on sustainability and brand excellence, they pride themselves on delivering quality across their portfolio of products. They produce branded products and own label for major retailers.
As part of their ongoing growth, they are seeking an experienced and strategic Head of Commercial to lead their Sales, New Product Development (NPD), and Brand functions.

Profile
As the Head of Commercial, you will be at the helm of commercial strategy, driving sales growth and ensuring that their brand stays competitive, dynamic, and aligned with market trends. You will lead the Sales, NPD, and Brand teams, working closely with a cross-functional leadership team to develop and execute strategies that drive both product innovation and brand growth.
Key Responsibilities
•    Commercial Strategy: Develop and execute the overarching commercial strategy, aligning with business goals and market opportunities to drive profitable growth.
•    Sales Leadership: Own and lead the sales function, fostering key relationships with retail partners and exploring new distribution channels to expand market share including export and food service.
•    New Product Development (NPD): Oversee the NPD function, guiding product development from concept through to launch and ensuring a pipeline of innovative products that align with consumer trends and brand vision.
•    Brand Management: Lead brand strategy and development, positioning products to maximise brand equity and market presence.
•    Market Analysis: Continuously monitor industry trends, competitor activities, and customer feedback to identify growth opportunities and mitigate potential risks.
•    Team Leadership: Inspire, mentor, and develop the Commercial team, ensuring high levels of engagement, performance, and professional growth.
•    Cross-Functional Collaboration: Work closely with Operations, Finance, Technical, and Supply Chain teams to ensure alignment and efficiency across all commercial activities.
Key Requirements
•    Experience: Demonstrable experience in a senior commercial or sales role within the food manufacturing sector. 
•    Leadership: Proven track record of successfully managing teams across Sales, NPD, and Brand functions.
•    Strategic Vision: Strong strategic thinker with the ability to translate market insights into actionable commercial plans.
•    NPD Expertise: Familiarity with the end-to-end NPD process, from ideation through to launch, and a keen understanding of what drives successful product innovation.
•    Sales Acumen: Demonstrated success in growing revenue and securing major retail partnerships in a competitive market.
•    Brand Savvy: Experience in brand strategy and development, with a clear understanding of how to build and position a brand within the marketplace.
•    Analytical Skills: Proficient in data analysis, with the ability to derive actionable insights from market trends and financial reports.
•    Excellent Communication: Strong negotiation and interpersonal skills, capable of influencing key stakeholders and representing the company externally.
What They Offer
•    Dynamic Environment: Be part of an agile, forward-thinking company that values innovation and continuous improvement.
•    Career Growth: Opportunity to grow within a high-impact role, shaping the future of their business and products.
•    Rewards: Competitive salary, performance-based bonus, and comprehensive benefits package.
•    Culture: Join a team with a shared commitment to quality, sustainability, and customer satisfaction.